Quantile Labs · Fintech
Turning a research blog into the top of the funnel
+184% qualified demo requests from organic
- Client
- Quantile Labs
- Industry
- Fintech
- Delivered
- Stack
- Next.jsSanityTypeScriptVercelBigQuery
// results
- +184%
- Demo requests
- 312
- Indexed articles
- → 8.4
- Avg. position
- 3.4×
- Organic pipeline
// the project
Overview
Quantile Labs sells risk analytics to lending teams. Their researchers were writing genuinely excellent material and publishing it into a blog with no architecture — a flat reverse-chronological list, 300 posts deep, with no way in from search.
The challenge
The content was strong and the structure was actively working against it. Category pages did not exist. Tags were client-side filters. Every article canonicalised to the blog index, so Google indexed one page out of three hundred.
- One canonical URL for an entire archive — a self-inflicted deindexing.
- No internal linking between related research, so authority never accumulated.
- Demo requests attributed almost entirely to paid and events.
The solution
Fixing the canonical damage
First job was undoing the harm: self-referencing canonicals on every article, real category and tag archives with substantive intros, and a sitemap driven by the CMS rather than a stale static file.
Building the internal link graph
Internal links became reference annotations resolved at query time, plus automatic related-research blocks by category. Authority started flowing to the pillar pages instead of pooling on the homepage.
Attribution that survives scrutiny
Instrumenting the funnel showed research was already assisting a third of closed-won deals — it simply had no way to claim it. That number is what funded the second phase.
// screens
// what they said
“The research had always been good. What we were missing was an architecture that let anyone find it. Six months on, organic is our cheapest source of qualified pipeline.”
// live site
See Quantile Labs in the wild.
The work is live and still running. Have a look, then tell me what you are building.
