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// services

Design, build,and be found.

Four things, done properly, by one person. Fixed scope, fixed price, and numbers you can check at the end.

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// what I do

Four services

Each of these can stand alone, but they compound. A fast site with no content ranks for nothing; great content on a slow, unstructured site never gets read.

Web design

From £4,500

Art direction and interface design for content-led sites: type systems, layout, motion and a component library drawn against realistic content — the longest headline and the emptiest state, not just the mockup.

  • Art direction and two design routes
  • Type scale, colour tokens and spacing system
  • Component library with empty and overflow states
  • Responsive design down to 360px
  • WCAG AA contrast and focus states throughout

Next.js development

From £8,000

Production Next.js front ends on the App Router: server components by default, static generation with on-demand revalidation, and a Core Web Vitals budget agreed before the first commit rather than measured after launch.

  • Next.js App Router build in TypeScript
  • Sanity content model and embedded Studio
  • ISR with webhook-driven revalidation
  • Lighthouse mobile ≥ 90 performance, 100 SEO
  • Deployment, monitoring and written handover

AI automation

From £3,500

Content operations where language models do the mechanical work — research compression, metadata drafting, link candidates, alt text — and your team keeps the judgement. Built so a model can never emit a URL it invented.

  • Workflow audit and automation map
  • Brief, draft and polish pipelines with human gates
  • Reference-resolved internal link suggestions
  • Metadata and alt-text generation inside the CMS
  • Guardrails, evaluation and rollback plan

SEO content

From £2,800

Information architecture, editorial standards and the writing itself. Crawlable archives, an internal link graph that accumulates authority, and structured data that validates on the first attempt.

  • Keyword and intent mapping to real URLs
  • Site architecture and internal linking plan
  • Structured data across every template
  • Editorial guidelines your team can follow
  • Launch article set to prove the system

// process

How an engagement runs

  1. Step 01

    Brief and scope

    A call, then a written scope with a fixed price and a date. If the project is not a good fit for one person, I will say so and point you somewhere better.

  2. Step 02

    Build in the open

    Weekly demos on a staging URL from week one. Design and engineering happen together, so what you approve is what ships.

  3. Step 03

    Handover and support

    Documentation, a CMS walkthrough, and three months of support included. You own everything: code, content and accounts.

// questions

Frequently asked

How long does a typical project take?
A marketing site with a blog runs four to six weeks. A larger content platform with a custom content model and programmatic pages runs eight to ten. I only take one project at a time, so the date I give you is the date.
Do you work with existing codebases?
Yes, if the stack is Next.js or the project is a migration to it. I do not take on maintenance of WordPress or page-builder sites, because I cannot hit the performance and structure guarantees on top of them.
What do you guarantee on performance and SEO?
Lighthouse mobile performance of 90 or better and an SEO score of 100 on the homepage, an article and a case study, measured on the production deployment. Every template validates in Google's Rich Results Test with no errors. If it does not, I keep working until it does.
Why Sanity rather than WordPress or a headless CMS I already have?
Sanity models content as structured data rather than HTML blobs, which is what makes semantic rendering, reference-based internal links and reliable structured data possible. If you already run a headless CMS with a comparable model, I will work with it — I will just be honest about the trade-offs.
Do you write the content as well?
For the SEO content engagement, yes — architecture, editorial standards and a launch set of articles. For ongoing publishing, I usually build the system and train your team, because a voice that is yours will always outperform one that is rented.
What does it cost?
Projects start at £2,800 for a content engagement and £8,000 for a full design and build. Everything is fixed-price against a written scope, invoiced 50% up front and 50% on launch. No hourly billing and no change-order games.

// ready

Let's scope it.

Send a paragraph about the project. You will get a real answer, not a discovery funnel.

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