Featured
SEO in the Next.js App Router: A Field Guide
Metadata, canonicals, structured data and static generation — how the App Router actually wants you to do technical SEO.
Engineering3 min read
// blog
Writing on theweb, in public.
Field notes from building search-first websites: Next.js rendering strategies, Sanity content modelling, editorial design, Core Web Vitals, and where AI genuinely helps a publishing workflow. Everything here has shipped to production.
Design4 min read
What a Rental Site That Actually Converts Looks Like: A Prime Family Housing Teardown
4,198 listings, 24-hour approvals, zero hidden fees. I tore down the rental site that gets conversion design right.
Engineering2 min read
Portable Text That Ranks: Structuring Sanity Content for Search
How to model rich article bodies in Sanity so the HTML that comes out is semantic, linkable and genuinely crawlable.
Engineering2 min read
A Core Web Vitals Budget You Can Actually Ship
Concrete numbers, the handful of techniques that move them, and how to stop a fast site from slowly getting slow.
Design2 min read
Design Systems That Survive Contact With Content
Most design systems break the first time a real editor uses them. Here is how to build tokens and components that hold.
Design2 min read
Editorial Layout on the Web: Type, Rhythm and Restraint
What print editorial design still teaches us about hierarchy, measure and whitespace — and how to apply it without breaking performance.
AI & Automation2 min read
Building an AI Content Pipeline That Doesn't Publish Slop
Where language models genuinely help a publishing workflow, where they quietly destroy it, and how to wire the difference.